Let your brain organize the information and then lay out your design in a way that communicates that order. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending? Say you’re creating a poster for a concert. Poster design by miai313 for Handel’s Messiah Rocks This article will take you through 7 basic principles of design that will make your next project stand out. If the work is missing that balance, it will be weak and ineffective. Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly. Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re an entrepreneur or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. The principles of design are the rules a designer must follow to create an effective composition that cleanly delivers a message to her audience. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus.
Design differs from art in that it has to have a purpose.
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